As you know by now, Darren Rowse is one of the premier bloggers in the world, and i have been an avid follower since around 2005.
He recently put up a post on why creating a good social media has an upside compared to the older SEO.Thought it was worth a read.
Click here to read the post by Darren on http://www.problogger.net/archives/2010/11/08/why-social-media-is-a-better-investment-than-seo/
